Design, Develop & Content for Wenco Industries

The Goal

Wenco Industries, Colorado's premier operator of Midas and Big O Tires locations since 1975, had a digital presence that didn't reflect the scale, history, or credibility of the business they've built over five decades. Their existing website lacked the structure, content, and visual polish needed to speak to three very different audiences: potential investors, auto shop owners considering a sale or acquisition, and job seekers looking to join a values-driven team. The goal was to design and build a website that honored Wenco's deep-rooted legacy while positioning them for the next chapter of growth, one that could clearly communicate their business model, core values, and franchise partnerships with Midas and Big O Tires.

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Our Approach

We rebuilt Wenco's website from the ground up with a clean, modern design that balances corporate credibility with the warmth of a family-owned business now in its third generation. The site was structured to serve multiple audiences simultaneously so investors can quickly understand Wenco's business model and track record, acquisition targets can explore the step-by-step process of partnering with Wenco, and prospective employees can connect with the company culture and values. We developed all website copy to bring Wenco's story to life, pulling from their 50-year history, their five core values, and the proven formula that has made them one of Colorado's most successful multi-shop franchisees. Paired with a refreshed visual identity and purposeful graphic design, the final product is a polished, conversion-focused website that gives Wenco the digital foundation their legacy deserves.