Ross McAdow
Ross McAdow was born into the calf horse tradition, not as a hobby, but as a way of life. He learned the craft at home from his dad, Bruce, and deepened it under the mentorship of respected calf roper Zeke Griffith.
Ross trains calf horses with an old-school mindset. Make them honest.
Ross spent five years at Cabela’s Corporate as a merchandising and planning strategist. While the setting was different, the principles were the same: discipline, preparation, and long-term thinking. He learned how to build systems, manage risk, and think generationally, not transactionally.
Today, helping lead Tom Reddit Sales, Ross carries both worlds with him. Arena roots. Strategic mind. A respect for legacy and a commitment to building something that outlasts him.
For Ross, it’s never just about today’s win.
It’s about carrying forward what was handed down and leaving it stronger than he found it.
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Built on values, driven by purpose, and ready to serve your next chapter.
At Ellerman Brands, family comes first, but helping others comes right behind it. From roping to real estate, marketing to giving back, our work is built on trust, hard work, and knowing what matters most. Watch the video to learn more about who we are and what we stand for.







